Reclaim Your Nights
Meet Dream On™, our first-ever ready-to-pour sleep ritual. Powered by Japanese PharmaGABA™, magnesium, and L-theanine, it helps ease tension and supports restful sleep, all without melatonin.*
And for a limited time, order Dream On™ and receive a complimentary stainless steel dosing cup and an ettitude Bamboo Sateen Eye Mask. While supplies last.
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One Photo. Centuries of Pattern Recognition.
Long before lab panels, practitioners used the tongue as a window into the body's patterns. Noriko brings that same observational method to your phone, grounded in generations of data points and translated into a ritual made for you.*
Begin Your Reading*Noriko offers a personalized wellness reading rooted in observational tradition. It is not a medical diagnosis and is not intended to treat, cure, or prevent any disease. For health concerns, please consult a qualified healthcare provider.
Power Trip™ Is Back in Stock
Power Trip™ sold out 3 weeks after launch, and now it's back. This caffeine-free energy and longevity drop has people talking for a reason: in a 7-day trial of 38 participants, 89% reported more sustained energy and 87% reported fewer afternoon crashes.*
Want to go all in? Pair it with Blue Burn® in the Fuel to Burn Duo, our energy and metabolism pairing built for daily momentum.
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Bundle & Save
Bundle three or more products and enjoy up to 20% off. Choose from expert-curated, pre-made sets or craft your own ritual. And if you're just here for one formula, three or more of the same product is still a bundle! Your wellness, your way.
Complete Tincture Set
14 formulas
Alcohol Alternatives
4 formulas
Top Picks Set
5 formulas
Timeless Glow
3 formulas
Clarity & Calm
5 formulas
Gut Health
3 formulas
